How Might We?
Reframe problems as open questions to turn challenges into opportunities for design.
What it is
When to use it
How to run it
How might we [ACTION e.g. help / create / eliminate]
For [WHO e.g. the target user]
So that [OUTCOME e.g. What is the benefit?]
Use absolute statements for big ideas and incremental statements for quick wins. A good HMW does not suggest a particular solution.
Good to know
How many is too many?
Depending on how many key research insights you have identified, you might have multiple “How Might We” statements. If you’re unsure which ones to follow, here are some options to consider:
Do a quick vote with your team, which one stands out the most?
Review with your project sponsor - which statements resonate with them?
Measure your “How Might We” statements against your original problem statement and outcomes.
More from Define
Related tools
Pairs well with these other methods from the define phase.
Problem Statement
Frame the problem you are trying to solve by summarising the who, what, where/when and why.
Brainstorming Warm Up
A quick, fun lead-in activity to get teams into a creative mindset before any ideation session.
Ideation Speed Dating
Generate ideas quickly by building on each other's thinking in rapid timed rounds.