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Discover phase

What We Know, Think We Know & Want to Know

Capture your team's existing knowledge, assumptions, and knowledge gaps before research begins.

What it is

A way to understand what you know about the subject and user, assumptions you might be making, and the questions you still have.

When to use it

To document what you have learned in desktop research, understand what the team knows about the user, identify knowledge gaps, and avoid asking users questions about things you already know.

How to run it

Individually brainstorm items that fit into the 3 categories.

What we know… are things for which you can provide evidence e.g., a policy, document, article

What we think we know… are things that we have observed or experienced either ourselves or by working with others. These can also be assumptions.

What we want to know… these are questions you have from either the desktop research or the what we think we know that you would like to get answers to, usually during user research. 

Share back with your team and play snap (one person reports back what they have and categorise into the 3 categories as you go. If other team members have the same item, they call snap and put their item together with the initial one)

When all items are categorised, move to the next person and repeat.

This can be done with post-its and butchers' paper (one sheet per question) or in a similar digital tool.