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Foundations · 4 min read

What is Human Centred Design?

A short introduction to HCD — what it is, where it came from, and why it keeps showing up in good teams.

A stance, not a recipe

Human Centred Design (HCD) is a way of working that puts the people you're designing for at the centre of every decision. It is less a fixed recipe and more a stance: be curious, take problems seriously, and stay humble about your assumptions.

Good HCD teams move between divergent thinking (exploring lots of possibilities) and convergent thinking (committing to a direction) — and they do it more than once across a project.

Where it comes from

The roots stretch back to participatory design in 1970s Scandinavia, ergonomics research from the post-war period, and the work of IDEO and the Stanford d.school in the 1990s and 2000s.

What's common across these traditions is a belief that the people who will use a product, service, or policy are the best teachers about what good looks like.