All Define tools
Define phase
Empathy Map
Break down a user's experience and attitudes to clarify their behaviours, motivations and pain points.
What it is
An empathy map helps you break down a user's experience and attitudes.
When to use it
To clarify your user's behaviours, motivations and drivers, as well as identify their key pain points and opportunities. It is a way to distil research findings and identify key information.
How to run it
Divide a page into four sections: Think and Feel, See, Say and Do, and Hear. Add Pain (blockers and barriers) and Gain (value that could be realised). Using your research, map out the experience by writing associated attributes into each section. You can create individual maps for different users or group by personas.
More from Define
Related tools
Pairs well with these other methods from the define phase.
Define
Journey Map
Map the story of your user's experience with your product or service to identify pain points and opportunities.
Define
Personas
Create profiles that summarise groups of users with similar characteristics to build team empathy.
DiscoverTechnique
Affinity Mapping
Analyse and synthesise all the information generated from research by finding patterns across data.