Personas
Create profiles that summarise groups of users with similar characteristics to build team empathy.
What it is
When to use it
How to run it
Start with a profile of each research participant and ask: what characteristics differentiate them?
Consider attitudes and personality.
Use the persona template to capture: a representative quote, demographics (if relevant), aspirations, frustrations, bio, motivations, and attitudes and experiences.
More from Define
Related tools
Pairs well with these other methods from the define phase.
Empathy Map
Break down a user's experience and attitudes to clarify their behaviours, motivations and pain points.
Journey Map
Map the story of your user's experience with your product or service to identify pain points and opportunities.
User Stories
Put end users at the centre of the conversation using non-technical language to describe what needs to be built and why.