Concept Testing
An iterative process of reviewing concepts with users, getting feedback, making changes and repeating.
What it is
When to use it
How to run it
Recruit participants who represent your primary user group.
Develop a test plan with key concepts to test.
Using your Prototype or Storyboard guide each participant through your concept. Encourage them to talk out loud on how they think it would work
Capture feedback.
Retest after making changes.
Note The template covers the questions: first impressions, whether it could help them, best and worst features, when they would use it, what would stop them, and one magic wand change.
More from Develop
Related tools
Pairs well with these other methods from the develop phase.
Prototyping
Create fast, low-cost tangible mock-ups to communicate and test features of your potential solution.
Round Robin
Think through a concept, how it will work and how it may fail, to generate better refined ideas.
Interview Discussion Guide
Written prompts to guide research questions and structure your interview sessions consistently.