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Capturing Observations

Understand users by spending time observing them in their natural environment.

What it is

A way to understand your users by spending time with them in their natural environment.

When to use it

Builds empathy for people, their situations and needs. Can uncover what they really do, rather than what they say they do.

How to run it

Decide on what you are going to observe and criteria that has an impact on what you’re designing (e.g., people’s role or life stage).

Decide on who you want to observe and note questions to explore. Go back to your What we know, What we think we know and What we want to know to help you.

Capture your observations on a capture sheet of what you observed.