Trying a Service
Experience services in similar or other industries to find inspiration and understand great service.
What it is
When to use it
How to run it
As a team decide what questions you want to find answer to by trying this service
Decide what activities are fundamental to the questions you are exploring and possibly the most difficult for people to do
Decide on which user experience you want to explore in this service
Decide on what level of service you want to try (or have budget for) e.g. services people use everyday. Or from extremes, like online self service or luxury services.
Write down what you think you might experience
After trying the service record your experience in the capture sheet
More from Discover
Related tools
Pairs well with these other methods from the discover phase.
Capturing Observations
Understand users by spending time observing them in their natural environment.
Journey Map
Map the story of your user's experience with your product or service to identify pain points and opportunities.
Empathy Map
Break down a user's experience and attitudes to clarify their behaviours, motivations and pain points.