All Deliver tools
Deliver phase

Desirability, Viability & Feasibility

Assess a concept across three dimensions: do users want it, can you build it, and will it achieve organisational goals?

What it is

An assessment of a concept according to its Desirability (do users need and want it?), Feasibility (does the organisation have the capability to implement it?) and Viability (will investment achieve organisational goals?).

When to use it

Use this when you want to assess a concept's level of appeal to users and understand its likelihood of success.

How to run it

As a team, rate each concept on the 3 categories (Desirability, Feasibility and Viability) in a voting session. Concepts which perform well across all 3 categories can be prioritised for future development. Note: Desirability should have been determined through interviews and concept testing.